the trucker:
Art Direction & Design
The Trucker is the largest trucking industry print publication in the United States. We were hired by Targeted Media Partners to develop their online brand.
We worked with the team at TMP to create layouts which maximized ad placement and section sponsorships while preserving their integrity as a strong editorial provider.
The resulting colors were muted, so as not to conflict with the bold and colorful ad placement.
Note: TheTrucker.com added green to their logo after we had completed the project.
